Challenge:
In the department of global communications where I used to work at, we got a request from a newly acquired company which ended up becoming an additional business line: Transfusion.
As not many people understood what exactly is how, where and what they did, they decided that some sort of communication pieces needed to be produced.
Approach:
It was decided that we needed to create a series of wall sized infographics to be placed at their facilities so that visitors could understand, as clear as possible, what really goes on inside the walls of that specific site.
In the department of global communications where I used to work at, we got a request from a newly acquired company which ended up becoming an additional business line: Transfusion.
As not many people understood what exactly is how, where and what they did, they decided that some sort of communication pieces needed to be produced.
Approach:
It was decided that we needed to create a series of wall sized infographics to be placed at their facilities so that visitors could understand, as clear as possible, what really goes on inside the walls of that specific site.
My Input:
I worked side-by-side with several scientific experts to understand exactly how all the processes worked, it was a tough task, and required lots of time, analysis and strategic thinking to try to translate complex scientific terms and processes into a visual narrative that could be understood by as much people as possible.
Outcome:
This project ended up being a series of 5 main wall-sized vinyl printed infographics that are now on display at the main entrance corridor of Werfen's Transplant facilities in Norcross, GA in the USA.
I worked side-by-side with several scientific experts to understand exactly how all the processes worked, it was a tough task, and required lots of time, analysis and strategic thinking to try to translate complex scientific terms and processes into a visual narrative that could be understood by as much people as possible.
Outcome:
This project ended up being a series of 5 main wall-sized vinyl printed infographics that are now on display at the main entrance corridor of Werfen's Transplant facilities in Norcross, GA in the USA.