The oversaturation of the current media environment, especially in social media, represents a great challenge for people and brands when it comes to establishing meaningful conversations. If we want to stand out, be effective in the way we approach each other and break these communication barriers, it is of utmost importance to build communication teams that have the necessary skills, experience and knowledge in the widest range of formats and media available.
Throughout my professional career, I have learned that even though knowledge and data are key elements in the process of building strong communication campaigns, if we work with a broad and open approach that pushes us out of our comfort zone, looking for the right insights through a keen observation of the big picture as well as those seemingly irrelevant details we often take for granted, and if we follow our intuition with audacity, the messages and experiences we deliver will be more relevant, effective and unforgettable to the user/audience, paving the way to building strong relationships.
I've had the chance to work on several multimedia communication campaigns, managing teams of web designers, motion graphics designers, photographers and video production crews. I have a strong background in broadcast design, social media, print and web, as well as video production and post-production.
Throughout my professional career, I have learned that even though knowledge and data are key elements in the process of building strong communication campaigns, if we work with a broad and open approach that pushes us out of our comfort zone, looking for the right insights through a keen observation of the big picture as well as those seemingly irrelevant details we often take for granted, and if we follow our intuition with audacity, the messages and experiences we deliver will be more relevant, effective and unforgettable to the user/audience, paving the way to building strong relationships.
I've had the chance to work on several multimedia communication campaigns, managing teams of web designers, motion graphics designers, photographers and video production crews. I have a strong background in broadcast design, social media, print and web, as well as video production and post-production.